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You are here: Home > E-Shop > CD Resources & E-Books > Strategic Identity: The emergence of strategy through interaction |
 | Strategic Identity: The emergence of strategy through interaction
By Tom Gibbons and Bonnie Cooper |
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| Preface |
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We are very excited to be writing this e-book series. Over the years we have worked with some pretty amazing people in great organizations and we have done our best to continually learn and apply the concepts that seem to work well to create sustainable value in the area of organizational development. We also believe that we have some useful and insightful ideas to share that we hope you can make practical use of. Introduction to the Series This series of e-books deals with organizational development and touches on how TMS concepts and products can be used in this area of focus. Right now we intend to write four of these e-books dealing with the following topics:
We believe these topics are of interest to people who deal with organizational development. It is topics like these that continually spark interest when we are working with organizations, and the spark is not about the newest tool or technique that will help people do these things more effectively. That spark is about trying to make sense of the things that happen to us in organizations that fall into these topic areas. People grow ever more tired of the 'next best fix', the newest guru, or the magic answers that seems to be present in so many management books. And people are increasingly seeing that much of this 'new stuff' is really just ineffective thinking, prettied up with some new language and new packaging and that it never really worked in the first place anyway. This series is not about answers, it is about ideas and questions and trying to make sense of what happens in organizations. From this sense making effort may come ideas that can be put forth in your organization that makes things better, however you might define that. We of course hope you find value in these e-books, however the best way for you to find that value will not be from reading them, but from taking action, building your own ideas and trying them out, succeeding, failing and pressing on. After all, that's what organizational development is. Tom Gibbons and Bonnie Cooper |
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